Schick

Sleigh Bells Rock

The Challenge

To utilize music to incentivize purchase of Schick razors and obtain key account shelf space during the holiday season.

Our Solution

Relaunch Sleigh Bells Rock to reward customers who purchased specially marked Schick products with a unique code, good for up to 10 music downloads. The Sleigh Bells Rock microsite was the destination during the holiday season to experience a slice of the Rock Star life by downloading music, streaming music videos, setting custom wake up calls, watching exclusive interviews with today's hottest bands and entering to win awesome prizes like a guitar signed by country and pop music sensations.

Throughout the program, VerveLife secured top notch talent including Brad Paisley, Sara Bareilles, Goo Goo Dolls, Santana, Sean Kingston, Jennifer Hudson, Miranda Lambert, DEVO, and many more.

Highlights

For the first time, Schick was able to beat out competitor Gillette for end-cap space in key retailers for over 3 weeks during the holiday season. These results encouraged Schick to repeat the program for 3 consecutive years. The program received the Interactive Media Award for excellence in design, development, and implementation.