Pop-Tarts

Fan Appreciation

The Challenge

To creatively reward Facebook fans for reaching the 3 million fan milestone.

Our Solution

To create a truly unique offering, VerveLife contracted and managed the highly-acclaimed mash-up duo The Hood Internet to create exclusive content for Pop-Tarts fans. The duo produced a custom remix that was available as a free MP3 download to Pop-Tarts Facebook fans. The duo also took part in a series of “behind the scenes” and “making of” videos that could be streamed on the Facebook page as well.