Pop-Tarts

Front Row

The Challenge

To utilize music in order to raise brand awareness and reward/earn Facebook fans.

Our Solution

VerveLife created a series of unique live music experiences that were showcased through a website and promoted on Facebook.

Taking place in Pop-Tarts’ top consumption markets, the “pop-up” events paired musical acts with extreme sport athletes. Facebook fans of Pop-Tarts were given special access to information and content from the events.

One such event was held at The Wave House in San Diego, California. The “Sprinkle Splash” event featured performances by RCA Records pop group 2AM Club, U.S. Sand Castle Open Masters Champions Archisand, and professional Flowriders Derek Zemen, Greg Lazarus, and Eric Silverman. In front of a sold out Wave House crowd, the band performed while the flowriders soared to great heights and the sand castle artist sculpted away. Live performance and interview videos from the event were captured and repurposed back on the microsite.