Sony Playstation Portable

Girlz Play Too

The Challenge

To increase sales of the limited edition Hannah Montana Sony Playstation Portable (PS) at Walmart during the holiday season.

Our Solution

VerveLife created a valuable digital PSP Entertainment Pack targeted at 11 to 14 year old girls.

With each purchase of the limited edition PSP, consumers received a “Girlz Play Too” card providing access to a microsite that featured content from popular tween idols such as Jonas Brothers, Miley Cyrus, Demi Lovato, and Jesse McCartney. Codes on the cards allowed users to search, sample, and download 6 MP3s directly to their PSP.