Mead

Five Star Music Insider

The Challenge

VerveLife assisted Mead Five Star with giving their consumers a behind the scenes look at the music industry during the Back-To-School season with the Five Star Music Insider promotion.

Our Solution

Every time a consumer purchased a specially marked Five Star notebook, they received a unique code good for music downloads. The unique code drove consumers to the FSMI website where they could check out the bands, sample songs, watch videos, read blogs, unlock behind-the-scenes footage and vote for their favorite band. The band with the most votes at the end of the program won $25,000. By voting, consumers were also entered into a sweepstakes where one grand prize winner received $25,000 themselves.

The promotion also incentivized consumers who purchased the special edition notebook by offering exclusive Rock Bundles. A unique code on the notebook provided special access to the bundle which included a song, a video, and a digital poster.

Additionally, consumers who bought their Five Star products at Target retailers were driven to a Target themed Five Star Music Insider experience where they could access all the elements of the National FSMI experience in addition to a larger music library with songs from 20 additional emerging artists.