IMVU

The Challenge

To make music a compelling and profitable part of the social experience in IMVU’s virtual avatar network.

Our Solution

IMVU, the world’s largest online social avatar network, was looking for a way to keep visitors on the site longer, increase emotional engagement, and bring added value to the social experience within IMVU where users meet, chat, and play games together.

VerveLife’s technology and label relations built the foundation for the IMVU Music Store, where IMVU’s 55+ million users can purchase music to stream in-world or as licensed digital downloads from a library of over 6 million tracks. Artist promotions are coordinated on a regular basis to expose new, emerging, and seasonal music to the IMVU community.

Whether the avatar is “on the beach” or “in the club,” VerveLife enables them to interact with and share music in any IMVU chat room setting.

The addition of music to IMVU’s expansive virtual community allows users another method to express their personalities and interact with other users in a fun, unique way. As a result, IMVU has proven to engage users for longer periods of time and increase profits by selling music in addition to virtual goods.