Huggies

Potty Dance

The Challenge

To promote Huggies Pull-Ups diapers amongst potty-training toddlers and their parents.

Our Solution

VerveLife contracted Grammy Award-nominated children’s musician Ralph Covert to write and record the “Potty Dance”. Of Covert, the New York Times called him the family music’s “Elvis Costello, if not it’s Elvis Presley”.

Covert was deeply involved in the promotion of the song, hosting parties and giving interviews, in addition to seeding the video on his social networks. He continues to endorse on his official website.

Highlights

The video was a huge success racking up over 900,000 You Tube views.