DMX

The Challenge

To enhance the in-store customer experience for DMX clients using digital music and unique development.

Our Solution

One way lifestyle and fashion retailers share their brand identities is through the music they play in their stores. But what happens when consumers shift their focus to shopping online?

Backed by VerveLife’s sophisticated technology, DMX and their clients engage customers through customized, music-based sites and widgets, plus the ability to build playlists for their businesses with ease.

VerveLife’s custom development helps bring the retail experience online to a brand website, Facebook page, or mobile application. Not only can shoppers enjoy streaming radio, but they can also click through to buy the tunes discovered through the brand’s music experience.

VerveLife also powers SonicTap.com, a digital download store from DMX selling DRM-free MP3s direct to consumers. SonicTap allows users to purchase songs they’ve heard on DirecTV, as well as playlists created by DMX music designers based on any genre, mood, or occasion.