My Coke Rewards

Summer of Music

The Challenge

To offer unique digital music rewards to consumers taking part in Coca- Cola’s existing “My Coke Rewards” program.

Our Solution

VerveLife created a digital “Summer of Music” promotion where consumers could cash in My Coke Rewards points for unique Music Bundles. The bundles included exclusive and unreleased content such as MP3 downloads, videos, interviews, and more.

The promotion featured a diverse spectrum of artists including Brett Dennen, Josh Kelley, Kate Voegele, Poi Dog Pondering, The Watson Twins, and several more.